Valuable meeting data offers clues to saving money and increasing revenues

If you’ve already used the Mixtroz event software platform, you know how cleverly and easily the software engages and improves event networking and idea-forming. You enter questions you want the attendees to answer at the top of the event through the Mixtroz app, and then the platform simultaneously matches attendees based on the answers to those questions, and it guides them to an intelligently automated match of people for a curated group connection. 

At the completion of the “event” (and by event, we mean these types of gatherings), the organizer(s) are able to download the visualized data for review.

However, some organizations stop there and don’t fully realize the value of that data and the power of asking the right questions. So in this article, we want to talk about how to best utilize the data gathered from the questions asked at the event. You might be surprised at how robust and telling this data can be!

The data you can gather at a meeting is almost as important as the groupings

The bottom line: if you utilize Mixtroz at all of your gatherings and you ask the right questions, you can collect data that you can trend over time and make a profound impact on your enterprise organization, college/university, or event planning company

The trick is to prepare a plan for the type of data you want to collect in advance. This requires the meeting organizers to get together and brainstorm the outcomes you want.  Perhaps you’re interested in data points that allude to what employees like and don’t like about your organization. Or maybe you’re interested in innovating and gaining knowledge on which of your employees is most likely to come up with ideas for new products or “bolt-on” products.  Or perhaps you’d like to learn what percentage of freshmen attend your campus-wide events as opposed to upperclassmen, for retention purposes. Further still, you may want to know more about the types of gatherings attendees find most valuable: networking-oriented, experiential, or freestyle-type events.

How to determine what kind of event data you wish to gather for future analysis

Whatever the knowledge you wish to gain and trend, start with the big picture then work your way down to the questions. 

In other words, another way to think through this process is to ask yourself these questions prior to the gathering or meeting:

  • What are the areas of data impact?
  • What are the reasons to gather this data?
  • What are some examples of data points to gather?
  • What are some sample questions you can ask to capture this data?

Then, once you have this data, you can digest, study, and draw conclusions in the way of presenting to executives the actionable results that might even increase revenue or decrease expenses.

Some examples of this process, with sample questions

The following is an example of how some enterprise businesses using Mixtroz at multiple corporate internal events have gleaned data from event attendees over time, and have then come out on the other side with actionable data. 

  • AREA OF DATA IMPACT: 

Career growth opportunities

  • REASONS TO HAVE THIS DATA: 

Reduces employee churn/attrition in order to save money on the added cost of recruiting and training brand-new employees

  • EXAMPLES OF DATA POINTS TO GATHER: 

“Promote from within” policies, the number of new jobs created per year, employee attrition, a path to grow well-established employees.

  • A SAMPLE QUESTION TO ASK IN MIXTROZ:

“As of today, do you know exactly what you need to do to become eligible for a promotion?”

  1. Absolutely
  2. Sort of
  3. I’m not sure
  4. No, I don’t
  5. That information doesn’t exist in my department
  • SAMPLE DATA ANALYSIS STATEMENT TO COMPANY EXECUTIVES:

“Our event feedback over a 4 month period in 8 different team-lead events of over 50 attendees told us that 70% of those employees either don’t know exactly what they need to do to become eligible for a promotion, or they think this information doesn’t exist in their department.”

  • ACTIONABLE RESULTS: 

We should implement company-wide written career growth paths in each department. This will give employees a clear understanding of how they can get ahead, keeping employees from thinking they have to leave to get a better title and higher-paying jobs. This will result in a reduction of employee churn and will, therefore, reduce recruitment and training costs.

Actionable event data points require thought-provoking conversations

The trick to using Mixtroz for valuable data gathering is to plan in advance. The exercises above are probably already conversations your teams are having about different areas of your business. 

Because meeting attendees are interfacing with the Mixtroz app prior to being broken out into groups, they must answer these questions in order to get assigned to a group, making the Mixtroz method much more valuable than a traditional survey, which usually only gets a 40-50% response rate. The Mixtroz app can guarantee a 100% response rate!

So in conclusion, the key takeaway is to unpack the corporate goals and break them into manageable potential outcomes.  Craft the reasons why you want to gather that data, and then interpret and action it after your events. 

Meaningful employee/student/faculty/attendee data gathering is one of the most important – and often overlooked – outcomes of any meeting, gathering, or event. Take the time in advance to prioritize what your organization most wants to better understand, and you can reap the rewards later in the form of reducing expenses or increasing revenue!

Click here to learn more about the Mixtroz meeting engagement platform, and how your data gathering capabilities can make a profound impact on your organization.

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2019-10-18T09:20:23-06:00
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