Event Planning: Mixtroz is not just for purposeful seating assignments: it’s a powerful data generation machine

Lindsey Crawson, Alabama Power’s Senior Conference Services Specialist, is no stranger to large-scale event planning, development, and management for enterprise organizations. Her primary responsibility at Alabama Power is to manage numerous projects concurrently with strong detail, problem-solving and follow-through capabilities in high-pressure situations.

It is Lindsey’s charge to ensure that while all Alabama Power employee events are flawlessly executed, she and her team constantly look for ways to improve the DNA and culture of the company through curating personal relationships, frequent get-togethers, and data-gathering techniques. Being able to quantify a corporate event is a sure way to ensure that the next event is funded, so it is important to Lindsey that she will be a strong contributor to the voice of the employee and the catalyst for culture improvement.

How Alabama Power’s Lindsey Crawson uses the Mixtroz program

Lindsey has now used Mixtroz event planning software for 6 different employee events she has planned.  The largest event where she used Mixtroz involved over 450 employees, and the smallest event contained a more intimate 50 employees.  All six of these events involved employees and vendors from all over Alabama Power, from a variety of departments and possessing a large array of titles, talents, and businesses.

Because of the nature of the six events for which Lindsey used Mixtroz, it was important to her to group people of different backgrounds, titles, and departments together.  Mixtroz event planning software allows you to select from a bank of questions, or generate your own questions to ask attendees. The event planner can then weight each question, and determine whether they want people with similar answers grouped together, or people with differing opinions together.

For the first of her six events using Mixtroz, she focused primarily on making sure she was meaningfully and purposefully mixing people together in breakout sessions, ensuring the highest levels of interaction across company divides.  In the early days, she saw Mixtroz as merely a method of pairing people together in more intelligent ways than alphabetically or by a randomized numbering system on an attendee list.  

The impact of Mixtroz’s ability to gather meaningful data for long-term use

After Lindsey’s very first experience using the Mixtroz event planning software, she soon realized the profound opportunity to gather meaningful data from her employees rather than just answers that helped Mixtroz pair them into the right small group breakouts.

Lindsay says, “After our very first use of Mixtroz, we began to become very, very diligent about the questions we put into the system for employees to answer.  Mixtroz isn’t just about “mixing” but also a way to get answers to complex enterprise culture issues.”  

She never tires of studying the answers she gets to some of her teams’ questions.  “It’s terribly interesting to ask employees about their impressions about a new corporate initiative, whether or not they consider themselves introverted versus extroverted, or whether or not they’re clear what they need to do in order to be considered for a promotion.”  These types of valuable questions were mixed in and around the other questions, and she chose not to “weight” them; that is, these data-gathering questions were not considered as part of the Mixtroz algorithm that decides how to group employees into their small group breakouts.

Using Mixtroz:  the verdict

So when we asked Lindsay how things went using Mixtroz at her six different events, she replied without hesitation:  “Very well! It was very easy for us as event planners to set up the back-end, and it was super easy for the employees to figure out how to download the Mixtroz app, follow our customized instructions, answer the questions we posed, and be guided to the right area of the room where the rest of that employee’s group was gathering.

Lindsey tells us that Mixtroz is just a totally different way to get folks together at employee group meetings.  “We’re trying to change our corporate culture. Most of the time, people want to find their “buddies” or co-workers when splitting them into working or networking groups.  This means that our teams were siloed and not ‘getting uncomfortable’ by reaching out to new people with different backgrounds and ideas.” Once the first day of an event took place and the employees came back for day two, Lindsay would again use Mixtroz to compose a completely different mix of people for another breakout session.  They would then ask people in the different groups to share with their new group what they learned the previous day. This would start conversations about similar and disparate ideas about the same topic. These second-day discussions were always thought-provoking, candid, and critically important in getting different roles and departments to experience new concepts throughout the company that they weren’t otherwise doing.

Lindsay summed up her Mixtroz experience by saying “The objective of using Mixtroz is not just purposeful assigned seating. The smart event organizer  will put a lot of thought into the types and wording of questions for their next event.” If you are purposeful and thoughtful when creating your Mixtroz questions, you can mine employee data that can be leveraged by multiple other departments for actionable results, such as saving money or introducing new products or services that increase revenue opportunities.   

About Mixtroz

Mixtroz is an event planning software that engages and improves events for attendees while collecting data for event hosts.  Attendees download the app, complete a virtual name tag and survey customized by the organizer. At a predetermined time, the app simultaneously matches attendees and guides them to an intelligently automated match of people for a curated group connection experience in real time! At the completion of the “mix,” the organizer gains the visualized survey data collected from the interactions which can be used to drive future revenue-generating cost-cutting measures all throughout your organization. Mixtroz can be up and running at your organization instantaneously. So, to get started working less and innovating more, visit Mixtroz at www.mixtroz.com, or contact us here.

2019-09-09T16:35:32-06:00
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